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Step-by-step guide for establishing your social media

Updated: Feb 10, 2019

Businesses still too often think of marketing as an expense, and social media marketing as a PR platform. However without a clear strategy in place, social media won’t make any difference to your business. So before starting the discussion about how to establish your social media effectively, a better question would be, why social media?

Most likely one of the main social media platforms (Facebook, Instagram, Twitter, LinkedIn or Snapchat) your potential customers are presently engaged there, researching and purchasing as they interact and that is enough reason for you to be there as well; to reach out at the place they are present.

Steps to establish effective social media

As you spread more awareness via social media platforms, you create consumer interest that in turn improves your sales. Here are the steps that can help you establish your social media effectively.

• Decide your approach

The techniques to establish social media are different for B2B and B2C. For B2B do you need Snapchat and Instagram? While for B2C are your most engaged customers on LinkedIn? Choose the platforms that are right for your business.

• Create relevant content

Make sure your content addresses your purpose and decide where in your conversion funnel each post sits, don’t just post random things. Your content should be informative and reach your target audience’s needs. Consider this, why would someone follow your channel?

• Develop a posting SLA

A service level agreement will increase regularity. When you are posting on social media, you should plan the frequency of your posts and stick to it always. This depends on your business and industry but as a starting point: for Instagram consider posting once daily, for LinkedIn it could be once per week, and for Twitter, you can post several times per day.

• Make use of social media scheduling and listening tools

Depending on where your business operates posting timely content can be a challenge. However some tools (e.g. Hootsuite) allow you to schedule multiple posts in advance across platforms, while also listening for what people are saying about you. If you want to be engaging leave room for your audience to add their voice.

The Takeaway

Social media offers a great scope to increase business productivity. You should first build an effective strategy to establish your social media right. Use the technique of PR-jacking; through this you can share relevant content from other people in your industry and add your personal comments to engage your targeted audience. Also, focus on consumer engagement rather than constantly bothering about increasing followers.

Utilising these simple steps will help you to establish your social media presence, and if you need help with this take a look at our digital marketing offering and get in touch to see how we can help.


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